From established brands to emerging lifestyle concepts, luxury golf resorts to chic urban enclaves, full-service convention hotels to iconic entertainment destinations, we love hospitality.

Our hotel owners get personalized attention to make sure every detail fits into the big picture.

Wellengood Partners help first-time hoteliers, seasoned real estate investors and hospitality veterans achieve their goals.



Proper margin control is much more complex that just cutting costs. Margin control must be executed in a manner that is transparent to the guest and does not compromise product quality, service standards or market share.

Satisfied guests are a reflection of the staff that serve them, and so we never lose focus on providing the tools and training to develop and nurture staff in their efforts to grow and exceed guest service standards. A guest’s intent to return represents the highest level of guest satisfaction.

  • Performance review & guidance
  • Financial performance monitoring
  • Service & quality evaluation
  • Brand standards enforcement
  • Staff Development
  • Sales & Marketing planning
  • Accounting
  • I.T. Services


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The seeds for a successful hotel launch are sewn during the pre-opening phase, when competitive market data, branding decisions and operating standards are synthesized into a solid business and staffing plan geared towards the grand opening. Staffing, Systems and OS&E installation planning occur early and are coordinated with development efforts so that the building is ready and systems are in place for staff hiring and training.

During this phase we help you to plan and execute the hotel opening:

  • Launch planning and scheduling
  • Project management
  • Sales & Marketing planning
  • Business & accounting system set-up
  • Service standards establishment
  • Staff selection and training support
  • Policy & Procedures development
  • Quality & Guest Satisfaction program implementation
  • Systems implementation
  • OS&E procurement & installation

Hotel Development Expertise

Our experience branding and operating hotels allows us to provide expert input during project development, where efficient buildings with distinctive character enhance operating margins and positively impact guest experiences, ultimately resulting in strong returns for developers and owners.

Branding and product development decisions affect all aspects of a project – from the sign on the building to customer service standards, sales and marketing plan execution and quality measurement programs. Ability to make solid decisions early in the design process and carry them through to operations where they shape the customer experience and gain customer loyalty are the essence of great branding. Senate has the brand relationships and experience to successfully launch your hotel, whether franchised or independent.

Accounting & Asset Management

Hands-on, timely management insight

Not getting what you think you should from your bookkeeper?  Senate is your hands-on asset management & accounting resource.  Our years of experience as owners and operators of hospitality assets allows us look at your business from an operator's perspective and leads to greater operating efficiency and higher returns.

Our hands-on approach means that you will see us in person on a regular basis, and our experience allows us to help you create a solid financial and procedural structure for managing your business.  Any issues with daily transactions will be communicated when they occur so you can manage you business in a timely manner.

  • On-Site property inspections and policies, procedures and controls audits
  • Labor standards analysis
  • Financial statement review (comparison to budget and prior year)
  • Budget guidance (Operating and Capital)
  • Financing, refinancing and debt restructuring oversight
  • Brand relations
  • Sales and marketing strategies
  • Physical asset management
  • Construction project management
  • Accounting and cost control procedure implementation
  • Monthly journal entry recording
  • Accounts payable management and check writing
  • Fixed asset recording and maintenance
  • Monthly P&L, balance sheet and general ledger preparation
  • Monthly on-site review and analysis of all financial statements with management and ownership
  • Daily bank reconciliations (cash and credit cards)
  • Cash reporting and cash flow analysis
  • Coordination of bi-weekly payroll with 3rd party payroll company
  • Preparation and filing of sales, occupancy, liquor and business tax returns
  • Coordinate annual tax returns with 3rd party tax accounting firm
  • Analysis of operating variances compared to monthly/quarterly/annual projections


Apache Casino Hotel
Guest House at Graceland
7 Clans Hotel at Coushatta Casino Resort
Crowne Plaza Louisville Airport
Restaurant and Bar Asset Management
Starbucks Downtown Memphis
The Cherokee at Sequoyah
The Westin Memphis Beale Street

Apache Casino Hotel

Apache Casino Hotel is one of the newest and most luxurious destinations in southwest Oklahoma.  The Ft. Sill Apache's gaming destination in Lawton, OK was significantly enhanced with the opening of this 132-room upscale hotel in 2012.  Wellengood supported the hotel expansion project which includes a full-service restaurant, 2,500 square feet of meeting and banquet space, and a lushly landscaped outdoor pool area.

During the expansion project, Wellengood Partner...


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Guest House at Graceland

Located in the heart of Elvis Presley’s Graceland, the Guest House at Graceland is a 450-room world-class resort hotel offering Southern hospitality and luxurious amenities that would make the King of Rock ‘n’ Roll himself proud.  Wellengood provided business planning and programming services aimed to help music fans, Graceland guests, Memphis visitors, world travelers, and group meeting attendess have world-class experiences.  Services inlcuded asset re-po...


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7 Clans Hotel at Coushatta Casino Resort

Open since 1995, Louisiana’s premier casino resort, Coushatta Resort, features a 100,000 square foot gaming floor, luxurious hotel rooms, a luxury RV resort, upscale restaurants, live entertainment and more.  Wellengood has supported the resort’s expansion both in size and services, reflecting the Coushatta Tribe of Louisiana's sincere commitment to comfort and convenience for its guests.

Wellengood Partners offered brand analysis and positioning, organizationa...


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Crowne Plaza Louisville Airport

Formerly the Executive Inn Airport and adjacent to the Kentucky Expo Center and Fairgrounds, the Crowne Plaza Louisville opened in 2009 with 600 fully-renovated rooms and significant building enhancements.

Wellengood provided a variety of services for the opening of Crowne Plaza, including asset re-positioning strategy, branding planning and conversion, license agreement negotiation, PIP management, budgeting, FF&E purchasing management, design management, pre-opening support, ...


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Restaurant and Bar Asset Management

Wellengood Partners are experts in restaurant and bar asset management.  We help administer finances for maximum profitability and cash flow at the following establishments: The Smokey Cigar, Bootleggers Inn, Whiskey Bent, Swezey's, & Hot Box Fitness.


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Starbucks Downtown Memphis

Guests of the Westin Memphis Beale Street, Beale Street tourists and visitors, and down nearby businesses can now order their favorite Starbucks food or drink with Starbucks Mobile Order and Pay on their smartphones and tablets.  The Westin Downtown Memphis Starbucks, located on South B.B. King Boulevard in the Westin Memphis Beale Street building across the street from the FedEx Forum, recently underwent a full renovation and added the Mobile Order and Pay system for an enhanced cust...


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The Cherokee at Sequoyah

The Cherokee at Sequoyah National Golf Club, a full-service hotel and resort, is scheduled to open to the public in 2022.  Nestled among the oak, fir and flowered valleys in the heart of the Great Smoky Mountains, The Cherokee at Sequoyah National Golf Club will become one of the top-rated and desired lodging properties in Eastern North Carolina. 

Wellengood Partners will operate and manage the upcoming high-end hotel on behalf of the&nb...


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The Westin Memphis Beale Street

Located just steps away from the sights and sounds of Beale Street, the FedEx Forum and The Memphis Rock 'n' Soul Museum, The Westin Memphis Beale Street is a AAA 4-Diamond hotel in the heart of Downtown Memphis.  The recently renovated hotel boasts a new look to its 203 guest rooms and 9,000 square feet of meeting space.


Wellengood played pivotal role in the renovation, offering financing, development, design management, construction administration, FF&...


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Brand Relationships

Certified with all major franchise brands, and experience operating & developing franchise and independent hotels from the ground up.