Our experience branding and operating hotels allows us to provide expert input during project development, where efficient buildings with distinctive character enhance operating margins and positively impact guest experiences, ultimately resulting in strong returns for developers and owners.

Branding and product development decisions affect all aspects of a project – from the sign on the building to customer service standards, sales and marketing plan execution and quality measurement programs. Ability to make solid decisions early in the design process and carry them through to operations where they shape the customer experience and gain customer loyalty are the essence of great branding. Senate has the brand relationships and experience to successfully launch your hotel, whether franchised or independent.